diff --git a/pagetop/src/html/favicon.rs b/pagetop/src/html/favicon.rs
index 1af80243..45324b92 100644
--- a/pagetop/src/html/favicon.rs
+++ b/pagetop/src/html/favicon.rs
@@ -1,7 +1,7 @@
-use crate::html::{html, Markup, PreEscaped};
+use crate::html::{html, Markup};
 
 #[derive(Default)]
-pub struct Favicon(Vec<String>);
+pub struct Favicon(Vec<Markup>);
 
 impl Favicon {
     pub fn new() -> Self {
@@ -11,66 +11,66 @@ impl Favicon {
     // Favicon BUILDER.
 
     pub fn with_icon(self, image: &str) -> Self {
-        self.add_item("icon", image, "", "")
+        self.add_icon_item("icon", image, None, None)
     }
 
     pub fn with_icon_for_sizes(self, image: &str, sizes: &str) -> Self {
-        self.add_item("icon", image, sizes, "")
+        self.add_icon_item("icon", image, Some(sizes), None)
     }
 
     pub fn with_apple_touch_icon(self, image: &str, sizes: &str) -> Self {
-        self.add_item("apple-touch-icon", image, sizes, "")
+        self.add_icon_item("apple-touch-icon", image, Some(sizes), None)
     }
 
     pub fn with_mask_icon(self, image: &str, color: &str) -> Self {
-        self.add_item("mask-icon", image, "", color)
+        self.add_icon_item("mask-icon", image, None, Some(color))
     }
 
     pub fn with_manifest(self, file: &str) -> Self {
-        self.add_item("manifest", file, "", "")
+        self.add_icon_item("manifest", file, None, None)
     }
 
     pub fn with_theme_color(mut self, color: &str) -> Self {
-        self.0
-            .push(format!("<meta name=\"theme-color\" content=\"{}\">", color));
+        self.0.push(html! { meta name="theme-color" content=(color); });
         self
     }
 
     pub fn with_ms_tile_color(mut self, color: &str) -> Self {
-        self.0.push(format!(
-            "<meta name=\"msapplication-TileColor\" content=\"{}\">",
-            color
-        ));
+        self.0.push(html! { meta name="msapplication-TileColor" content=(color); });
         self
     }
 
     pub fn with_ms_tile_image(mut self, image: &str) -> Self {
-        self.0.push(format!(
-            "<meta name=\"msapplication-TileImage\" content=\"{}\">",
-            image
-        ));
+        self.0.push(html! { meta name="msapplication-TileImage" content=(image); });
         self
     }
 
-    fn add_item(mut self, rel: &str, source: &str, sizes: &str, color: &str) -> Self {
-        let mut link: String = format!("<link rel=\"{}\"", rel);
-        if let Some(i) = source.rfind('.') {
-            link = match source[i..].to_owned().to_lowercase().as_str() {
-                ".gif" => format!("{} type=\"image/gif\"", link),
-                ".ico" => format!("{} type=\"image/x-icon\"", link),
-                ".jpg" => format!("{} type=\"image/jpg\"", link),
-                ".png" => format!("{} type=\"image/png\"", link),
-                ".svg" => format!("{} type=\"image/svg+xml\"", link),
-                _ => link,
-            };
-        }
-        if !sizes.is_empty() {
-            link = format!("{} sizes=\"{}\"", link, sizes);
-        }
-        if !color.is_empty() {
-            link = format!("{} color=\"{}\"", link, color);
-        }
-        self.0.push(format!("{} href=\"{}\">", link, source));
+    fn add_icon_item(
+        mut self,
+        icon_rel: &str,
+        icon_source: &str,
+        icon_sizes: Option<&str>,
+        icon_color: Option<&str>,
+    ) -> Self {
+        let icon_type = match icon_source.rfind('.') {
+            Some(i) => match icon_source[i..].to_owned().to_lowercase().as_str() {
+                ".gif" => Some("image/gif"),
+                ".ico" => Some("image/x-icon"),
+                ".jpg" => Some("image/jpg"),
+                ".png" => Some("image/png"),
+                ".svg" => Some("image/svg+xml"),
+                _ => None,
+            },
+            _ => None,
+        };
+        self.0.push(html! {
+            link
+                rel=(icon_rel)
+                type=[(icon_type)]
+                sizes=[(icon_sizes)]
+                color=[(icon_color)]
+                href=(icon_source);
+        });
         self
     }
 
@@ -79,7 +79,7 @@ impl Favicon {
     pub(crate) fn render(&self) -> Markup {
         html! {
             @for item in &self.0 {
-                (PreEscaped(item))
+                (item)
             }
         }
     }